Description Of A Business Model - 915 Words

The business plan: 1. Description of the business model Describing chosen business model, articulate the pros and cons of both company-operated and franchise businesses and explain why I ultimately chose one model over the other. Pros and cons of company-operated and franchise businesses: Model Pros Cons Restaurant Franchisee Franchise Restaurants Have Clarity of Concept Invest in someone else’s entrepreneurial vision The Brand is Established Have to strictly follow Brand and Menu Guidelines Support from the Franchisor Franchise fees often higher Group Purchasing (buy material in huge quantity) Do not need much previous experience to by success Independent Restaurants High creative control High initial responsibilities Lower starting money Need pretty high previous experience to by success Own my own business High failure rate for startups Keep all profit Trial and error marketing Model Pros Cons My business is unique Funding difficulty Quickly change to adapt new situation I choose to open my own restaurant and I am sole owner with limited liability. My restaurant will be a limited liability company. Because of four main reasons: my cousin will lend me his house to open my restaurant with low price (compare to renting market), I have much experience in food business, I do not have much money to afford franchise fee, and I only have limited liability. 2. Description of financing model Show my plan for financing the operation and explain how I decided to balance debt, equity,Show MoreRelatedDescription Of The Business Model3289 Words   |  14 Pages Final Project- MBA620 1. Description of the Business Model Making the decision on whether to go forward with a start-up verses purchasing a franchise can be a difficult one. Many factors have to be considered in order make the best sound decision for that individual. Thankfully, many resources have been established so that research can be found easier. â€Å"There are also many options as far as entrepreneurial ventures are concerned. One of the most common decisions entrepreneurs face is whetherRead MoreDescription Of Targets Business Model Essay1230 Words   |  5 PagesDescription of Targets Business Model Outputs Bedding Electronics Kitchen Goods Home Furnishings Market Segments College Students Newly Weds New Home Owners Parents to Be Marketing Efforts Direct Mail Internet Ads Word of Mouth Text Messaging By obtaining all of Targets subsidiaries, this has created and added a huge value to the company by making Target stand out amongst the crowd with their even larger than ever array and assortment of products that they carry all year round. Target sells productsRead MoreEnterprise Architecture : Architecture Vision772 Words   |  4 PagesProblem Description (Business Principles ,Summary of Principles) 3. Objective 4. Scope 5. Constraints 6. Architecture Vision 7. Architecture Work and Approval 1. Purpose and Project Establishment. The Architecture Vision is the early phase of Enterprise Architecture and provides high lever view of Product. This phase also supports Stakeholder Commutation by providing full architecture definition. This document shows contents of Architecture vision. 2. IDENTIFY BUSINESS GOLSRead MoreISAC Introduction ISAC stands for information systems work and analysis of changes. ISAC is the1100 Words   |  5 Pagesdevelopment process. The ISAC methodology was developed by a research group at the Swedish royal institute of technology and at the University of Stockholm. Systems descriptions are made and used throughout the system development process. The tools used for system description have an important impact on the quality of the description which are produced and hence on the quality of product. An information system is a system that has been developed to create, collect, store, distribute, process andRead MoreWhat Is Feasibility Analysis1559 Words   |  7 PagesWhat Is Feasibility Analysis? †¢Feasibility Analysis –The process of determining whether a business idea is viable. –It is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing. –Feasibility analysis takes the guesswork (to a certain degree) out of a business launch, and provides an entrepreneur with a more secure notion that a business idea is feasible or viable. When To Conduct a Feasibility Analysis †¢Timing of FeasibilityRead MoreAnalysis : Mind Maps And Work Flow Diagrams985 Words   |  4 PagesDiagrams Description Mind Maps or Workflow Diagrams have been produced to provide visual aids to support the stage deliverables and work processes. The Workflow Diagrams are designed to give a stepwise approach to navigation through the Work Processes and consist of sequential blocks of activities and milestones linked in a logical format. This provides a quick and easy reference. 2.4 Level 3- Single Page Description: Each element or deliverable listed in the Project Implementation Model Mind MapsRead MoreHr of Honda816 Words   |  4 Pagesneeds to identify the appropriate goals† and â€Å"formulate and implement a planning process gathered†. A model overview the whole planning process has been developed: Figure 1: Overview of human resource planning process (De Cieri, Kramar) At Honda Vietnam (HVN), the manpower plan is often made twice per year. It is one integral part of business amp; HR strategy. In order to implement the business strategy, they need the skilled workforce. Together with that, the learning amp; development is alsoRead MoreMethods For Defining And Analyzing Key EA Performance Metrics Analysis1105 Words   |  5 PagesCameron, B. H. (2015, February). Methods for Defining and Analyzing Key EA Performance Metrics. Business and Enterprise Architecture, 18(2), 1-22. Retrieved from https://www.cutter.com/sites/default/files/architecture/fulltext/reports/2015/02/index/ear1502.pdf This journal strives to close the gap between EA value and the metrics that will define its value. Within the document, the author defines specific categories, that when clearly defined, help prove the value of the organizations assets.Read MoreApplication Of A Solid Foundation1328 Words   |  6 PagesOnce the proposed project is understood and it is agreed upon that the system requirements will be supported, a solid foundation must be built to support the development of the system. Models and other documentation are used to aid in the visualization and description of the proposed system. Process models are used to identify and document the portion of system requirements that relates to data. Processes are the logical rules that are applied to transform the data into meaningful information. TheRead MoreDecision Making Tools952 Words   |  4 Pagesout in the first phase to analysis the existing system and finding out weather it can adopt to up gradation process on the existing b usiness model, if not then as per organization business requirements the translation or transformation will be carried out to improve business process, specifically on Application Tracking System on the basis of anywhere anytime model through web based application system. Process flow will be identified exactly and incorporated on system. Entity to process, process

Descriptive Essay About Frankenstein - 1605 Words

I woke up, just now, not remembering my surroundings. Running, is what I did. Anything to be away from the darkness that I was engulfed in. Anywhere could be better this place. I finally stopped running to take a breath. Shining, a light shimmered off of some glass allowing me to see a group of people dancing at what seemed like a party in a big house. Hesitantly, I slowly walk towards the huge house. Nervously, I just opened the door. Then I saw him... In the crowd of people who were running away from something with fear leaving with them, I saw him at the party. However, the teenaged boy was not running away. He just stood there . I didn’t know if he was in shocked or he was going to cry. It was one of those†¦show more content†¦I remembered Bill s voice. I remembered what the last thing he said to me. ‘’B-b-be careful G-Georgie!’’ Bill yelled from his bedroom window. So that was my name, Georgie. ‘’Okay! Love you Bill!’’ Is what I replied with. Those were my last words to Bill. At that moment the only thing I could possibly think of was what if I listened to Bill and been careful? Would I still have bumped my head and lost my boat. Maybe I wouldn’t have come across the demonic shape-shifting clown that took my life away from me. Coming back to reality and see now I’m standing by a sign that says ‘’Welcome to Derry’’. Behind the giant sign was a sewage tunnel. I walked into the grey water and walked around for a bit. Trying to find a spot to sleep, I soon reached what I thought was the end of the sewers, however it was the meeting point of where all the sewage pipes meet in Derry. For some reason I felt like I have been here before. In my own thought, I hear some say a name. ‘’Hiya, Georgie!’’ I turn around to see the one who took my last breath away from me, Pennywise. ‘â €™Welcome back!’’ The clown said, as I stepped back away from my nightmare. It moved closer to me. ‘’Did you miss me?’’ The clown said to me now and hovering over me with a big smile on his face. ‘’NO!’’ I screamed as I pushed pasted him running. ‘’ YOUR NOT REAL’’ I said sobbing. Quickly, the demonic creature turned only his head and back towards me makingShow MoreRelatedDescriptive Essay About Frankenstein1297 Words   |  6 Pagescoming home and talking about the ‘’Loser’’ gang. I come out of my thought and realize Eddie is looking at me sadly. I then say ‘’ It’s okay there’s nothing you can do’’ I lay on the floor and say ‘’ I’m already dead’’ with a hint of sarcasm. I turn my head towards the other teens and see Pennywise is gone and they all ran towards me. I look at Bill and see his eyes are glossy and he s about to cry. I tell Bill to tell me about what I have missed. He starts telling me about a fiery redhead girlRead MoreAnalysis Of Mary Shelley s Frankenstein 1343 Words   |  6 PagesThe following essay is a book review of Frankenstein, which summarizes and evaluates the story. The purpose of this essay is to describe the two important qualities, which are the overview of the plot (including the characters of the book), and the book’s strengths as well as weaknesses. Frankenstein was written by Mary Shelley and is about a young man named Victor who creates his own human through multiple types of science. The novel is about the monster’s journey in understanding where he cameRead MoreFrankenstein, by Mary Shelley1078 Words   |  5 PagesMary Shelley’s Frankenstein has undoubtedly withstood the test of time. Frankenstein’s direct association with fundamental Gothic literature is extremely renowned. However, the novel’s originality is derived from the foundational thematic values found within the relationship (or lack there of) between Victor Frankenstein and the monster he had created, in combination with a fascinatingly captivating plot. Understandably, Frankenstein can often be associated with a multitude of concepts; however,Read MoreEssay about The Real Monster in Mary Shelley’s Frankenstein991 Words   |  4 PagesIn this essay I will be discussing who really is portrayed as the monster in her gothic horror novel, Frankenstein or â€Å"The Modern Prometheus†. Frankenstein was written in 1816, (thought by many to be the first real science fiction novel) dur ing the age of Romanticism and it tells the story of a selfish man, Victor Frankenstein, whose ambition conducts him to seek for supernatural powers and leads him to death. He is a young scientist, eager to discover something new, the key to life, help to makeRead MoreThe Task Of Composing A Descriptive Essay1310 Words   |  6 PagesRecently, my Composition I teacher assigned the class the task of composing a descriptive essay. This led me to the question, â€Å"what is a descriptive essay?† What topic could I possible write about for three whole pages? What have I done, seen, or experience that could fill these three long pages? My life thus far has been quite sheltered, so this has created quite the dilemma for me. Being that I am supposed to be descriptive, I feel the need to describe the stress that this has created for me. My physicalRead More Chapter 5 of Mary Shelleys Frankenstein Essay2016 Words   |  9 PagesChapter 5 of Mary Shelleys Frankenstein Within this essay I intend to discuss how Frankenstein and his creature change and how subconsciously they love each other. Chapter 5 will be used to show different themes as well as seeing how Frankenstein acts around his creation. Also the way Frankenstein has played God will be seen in this chapter. I will start this essay by looking at chapter 5. Shelley shows, in chapter 5, Frankenstein and the creature’s reaction to the ‘creation’. ShelleyRead MoreIdeas and Warnings in Frankenstein Essay2128 Words   |  9 PagesFrankenstein is full of ideas and warnings, which are relevant to a modern day audience; in what ways does Shelley explore. Frankenstein Coursework Q. Frankenstein is full of ideas and warnings, which are relevant to a modern day audience; in what ways does Shelley explore these ideas? The novel Frankenstein is set in the pre 1914’s, when there were theories on certain things that they did not understand. It is full of darkness and tragedy in some places. In the book, Mary Shelley the Read More11 Types of Essay4025 Words   |  17 PagesEDITORIAL ESSAY Car has become a basic necessity for everyone these days. There are many people who are simply crazy about cars. An essay on car is a very interesting thing to do. One can write a lot about a car in an essay. An essay on car mentions the different kinds of cars, its basic utility, different features of car, etc. There are many people who have very vague knowledge about the cars but still are interested in spending money on buying cars. It is quite unusual to write an essay on carsRead MoreHello2980 Words   |  12 Pagesstate produced by an imbalance of feelings is corrected and emotional health is restored. Causal Relationship (cause and effect)—In causal relationships, a writer assert that one thing results from another. To show how one thing produces or brings about another is often relevant in establishing a logical argument. Characterization—The method an author uses to develop characters in a work. In direct characterization, the author straightforwardly states the character’s traits. With indirect characterizationRead MoreInterpretation of the Text13649 Words   |  55 Pagesdesire to stir the reader, and by the writers consciousness of the real world. But in a work of literature, all of these streams flow through the world the writer creates. 1.2. Literary genres To interpret a literary work, one needs to know something about its genre. The distinctions between genres of literary works are flexible and loosely defined, often with subgroups. The most general genres in literature are (in a chronological order): epic, tragedy, comedy, novel, short story, and creative nonfiction

Deadly Unna Essay Free Essays

Deadly Unna by Phillip Gwyn is a story about the friendship between two boys set up in a small country town in the 1980’s South Australia. Gary Black (or Blacky) is the protagonist, a fifteen year old boy with many siblings, who develops and matures. He becomes highly aware of racism in the small country town against aboriginal people, as well as many other issues through out the course of the novel. We will write a custom essay sample on Deadly Unna Essay or any similar topic only for you Order Now Through out the story he meets a girl named Cathy that he gets smitten by, he looses his friend Dumby because he died in a shoot out down by the bar, so he drastically matures as the novel progress. Some of the other significant themes dealt with by Deadly Unna are the issues related to life in a small country town and the idea of loss of childhood innocence. Let’s begin when Blacky’s ALF team gets trophies for a specific category e. g. : scored most goals ECT. Dumby was the ‘best man on field’ so he obviously deserved and earned the ‘Best Man on Field’ Trophy. But instead the trophy was awarded to Mark-Arks. Remember when Dumby tried to mug Macca’s bar, he died because he shoot him with a shotgun and the police didn’t even try to solve the case. Basically nobody cared just because Dumby was just another Aborigines kid. Speaking of Maccas’s bar, all the gonyas sits in the front of the bar. But the Nungas is in the back. Except for one person called Tommy who always says Chug-A-Lug. But he’s only there because he is always drunk and it’s funny for the Gonyas. When the Slogs wrote BOONGS PISS OFF. This really affected Blacky because he became so aware of racism ever since Dumby’s death. Blacky’s loss of childhood innocence begun when Dumby died, one of his best friends that he has ever had just disappeared and now his childhood has basically vanished because everything he knew as a child is now gone. When Gary wanted to grab some paint and a brush his dad busted him and told Blacky to put the brush and the paint down. But Gary has matured because he as gone through so much that he has lost his childhood. All the Sad stuff that has been going on in his life made him realise that he is not a little kid anymore, especially when Darcy said ‘I dare say they should Blacky, I dare say they should†¦Ã¢â‚¬â„¢ He now sees what racism people have against the Aboriginal population, and now his childhood has passed away. Another example is when Gary gets smitten by Cathy, this is a prime example that he has now matured and moved on to his teenage life. How to cite Deadly Unna Essay, Essays

Branding Activities of a Micro Industrial Services Company free essay sample

Jenny Sandbacka, Satu Natti and Jaana Tahtinen Department of Marketing, University of Oulu, Oulu, Finland Abstract Purpose – The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies. Design/methodology/approach – An abductive research approach and a case study method were used. Data were gathered with thematic interviews from three sources, a case company, its distributors, and its end customers. Findings – A model for building a corporate brand identity and image in a micro-sized industrial business services company was devised. Key activities, including de? ning company values and the business idea, designing, managing and stabilizing the service process, utilizing holistic corporate communications, networking as well as activating and retaining stakeholders and utilizing feedback, to build a corporate brand were identi? ed. Research limitations/implications – As the importance of the internal branding can be presumed to rise with headcount, the repeatability of this study is weakened by the case organization being a micro company. Several suggestions for future research can be made based on this study: the causality of the presented model’s connections with quantitative methods, the network branding and service company brand hierarchies. Practical implications – This paper shows how a micro company can build its brand, without deploying extra resources. Moreover, it suggests ways of utilizing external resources, by exploring how the company’s stakeholders can participate in the branding process. Originality/value – This study expands the service branding literature to industrial services micro companies by identifying activities that they can undertake. Keywords Corporate branding, Business-to-business, Stakeholders, Networking Paper type Case study Introduction The strong growth of the service sector (Mitchell, 1998), intensi? ed competition within it (Berry, 2000), the shortening of the service lifecycle, and the imitability of services have directed researchers’ and practitioners’ attention to branding (King, 1991). Yet the understanding of branding services companies has not kept up with the growth of the industrial service sector (Davis et al. , 2008) and service brands have been less successful than product brands (McDonald et al. 2001). The reason is most likely a lack of branding knowledge contributing to unproductive product branding initiatives in the service context (de Chernatony et al. , 2003). Research on branding industrial services companies has been very limited (Davis et al. , 2008) partly because businessto-business (B2B) transactions are considered purely rational and the effect of brands to be mini mal (Mudambi et al. , 1997, p. 84 cited in de Chernatony, 1998, pp. 73-86; Ballantyne and The current issue and full text archive of this journal is available at www. emeraldinsight. om/0887-6045. htm Aitken, 2007). However, several studies (e. g. Lynch and de Chernatony, 2004, 2007; Kotler and Pfoertsch, 2007) have shown that the in? uence of emotional and intangible factors is not limited to consumer markets. In fact, professional buyers who consider the purchase decision important and risky as well as those that prefer partnering are receptive to branding (Mudambi, 2002). Branding industrial services organizations requires a special approach. First, service provider selection is a strategic choice (e. g. Dibb and Simkin, 1993). Second, the interaction between the buyer and the industrial service provider is highly complex and long-lasting (de Chernatony et al. , 2003). Finally, King (1991) and Berry (2000) suggest that corporate branding is more suitable for services companies than service branding, owing to the inherent dif? culties of differentiating between services (Ferguson, 1996). In corporate branding the whole ? rm is mobilized to participate in branding and the brand is used to in? uence both customers and other stakeholders (de Chernatony and Harris, 2000; Schultz et al. , 2005, p. 12). Indeed, employee branding is effective when employees internalize the brand image and are motivated and empowered to project it to customers and other stakeholders (Miles and Mangold, 2004, 2005; Henkel et al. , 2007). However, employee branding becomes ineffective if the brand does not re? ect reality (Cushen, 2009). In a micro ? rm, employing up to nine persons, internal identity building is not as challenging as building a corporate image. Thus, existing research in the services sector is of limited relevance to micro companies. To ? ll the gap, this study focuses on understanding the activities of branding a micro-sized industrial services company. The article ? rst models theoretically the branding activities in micro organizations. The model maps out the relevant contextual characteristics by combining research on corporate branding, branding in the services and B2B markets, and small to medium-sized enterprise (SME) branding with SME marketing and industrial services marketing. After presenting the methodology, the paper introduces the analysis and ? dings of the case study and also suggests managerial guidelines and avenues for further research. Further, the model acknowledges the dynamic nature of services. Industrial service processes, with considerable customer participation, do not offer a standardized basis for corporate branding and thus, the brand is changing and evolving (Gronroos, 2007, p. 330). Moreover, customer ? expectations are often complex and unclear (Axelsson and Wynstra, 2002, p. 33). Due to the variety and complexity of the service creation process, producing brand equity is challenging (de Chernatony and Segal-Horn, 2003).